The practice of SEO (Search Engine Optimization) has been totally changed because of the uncountable update rolled out by Google in recent years. There is nothing to discuss about these update particularly Penguin and Panda which budge the SEO industries. These updates were like revolution which shakes everyone in this industry because everyone’s exception and predication went wrong. So, to be unaffected and fight with the upcoming updates we are going to discuss some major point here:-
There are more than around 200 factors which decide a website to rank into a Google search engine. This is not possible to discuss everything here but out of it we will emphasis over the following points which truly help to perform a website better into search result:
Formal SEO Guidelines:
- Title and Meta’s Tag should be used intelligently for instance we should have added our important keywords into both title and description section of the website.
- H1 should be use properly if we are adding to our website for instance keep try to add your important keyword in this section.
- Never try to dodge your search engine (Google) for instance do not put hidden text just to achieve to higher ranking.
Link Building Guide:
Before starting link building activities we must have once a look over our rivals. It’s obvious the better the link we have the better the rank we will have. Before going ahead we will make sure our Formal SEO Guidelines. This is very crucial factor to rank and spoil any site. So we will keep some parameters in mind to begin this activity:
- Check site PR, DA and PA. Now DA and PA in trend now so we will once check it out. We will also pass website through Open Site Explorer just to know it trust flow and citation flow of the website. It may help you if in the case you have any doubt.
- It is saying time is money, it fits here. So don’t waste your in crappy link building. Our attention is always towards to find out good resource according to our set parameter.
- Try to link your site from Guest Post Blog. Arguably, there is no doubt its boast up your ranking. Moreover, this was activities which are preferred by Google and people into the industries.
- Never practice any spammy link building technique. Google will not tolerate this in near future. If you caught will lost forever.
Social Media Activities: Promoting your website across social media platform is good. But do not think it will better your result in SERP (Search Engine Results Page). Somehow it helps you branding may gain some popularity among audience but again we will suggest do not take more time if there is no audience. Moreover, it’s better to find out some good resource to work on for instance Guest posting blog.
Importance of Guest Post: As we already know about Guest Post or Guest Blog, so there is nothing to expand it. Let’s capitalize the importance at a glance.
Guest Post will provide you the strong contextual link like article site. But here the question rises what the difference between them and why it is considered as it pass very high quality link juice. In my opinion:-
- Good Blogging site don’t pass the more outbound link.
- They are socially active.
- They approve only high quality content.
- Most blogging site are runs on single niche. They all have different guidelines. So writing accordingly and make it publish will definitely pass good link value.
- Good Blogging site maintain its PR, DA, PA.
Humming Bird: This is the significant update rolled out by the Google till date. It’s really not based on the link building and quality of content. Humming Bird is apart from these it’s introducing the new and intelligent human thinking results in search. Google often throw result only for keyword what we have typed like “Nearest mobile shop” the traditional search engine show the results matches to your keyword “mobile” “shop”.
Such tactic is no longer in existence. Google search engine will behave you like you are queering anything to human. So rather than showing you the result with combination of these keyword it will understand your search that you are looking for some physical store near to your residence or home which sell mobile and will show result according to your location. In the same segment they also made changes and improve the voice search result search for their smart phone user who find more convenient in doing it.
The points above discussed seems to be very usual but do not take lightly. It will work perfectly. Certain thing has been changed but today still I feel link building techniques is the same as earlier. Google try to trash spammer and spamming sites from the arena. So do the right activities with confidence Google will always appreciate and you will rule over your rivals. As, there is no sure shot in SEO it always work on assumption and Good work.
Author Bio :- I am Deepak Patel amateur writer and SEO expert. The above discussion is shared on my experience. I love blogging, travelling, gossip and play with the new Gadgets. I run travel blog Travel N thrill and exploring the beautiful world. Let’s connect with me at my blog.